Kaitiakitanga: Week Six

Through the week we got the chance to get more feedback and some advice on some final things we could do to improve the website and video. Through the week myself and Karlos did exactly that. On Thursday we got to present in front of our classmates and get some useful feedback for our final hand in. In the morning presentation myself and Karlos successfully delivered our idea and backed it up with a well designed and developed website and video that seemed to please the audience.

Final.

Our final Website consisted of a simple yet effective design with a illustrative and cartoon like style. This style would further benefit our target audience in teenagers. This aspect of simplicity ultimately would better the appeal and display of attention. With the use of large illustration with short text to grab the attention of a teenage audience, and a short but punchy video that includes a meaning and rhetorical question to act. I believe that we have responded to aspects of Kaitiakitanga through working in groups of two, using web and video design to address and identify the small action of not smoking for the big impact of saving money.

Kaitiakitanga: Week Five

By this stage in class we had the opportunity to get feedback and a critique on what we had done so far. For myself I used this time to do exactly that and work on coding and illustrations. In this session and week I kept on developing my illustrations and designs, which I wanted to incorporate as a major part and influence in the website.

Our finalised idea and answer to the brief, consisted of the small action of not starting smoking, with the big impact of wasting money. Our target audience group would be targeted towards teenagers and kids in school. Myself and Karlos thought it would be appropriate and suit best if we targeted the money aspect of smoking. This seemed a suitable aspect of smoking to counter, in regards that growing up teenagers tend to not care about their health rather than the money that they get ultimately creating a better future and bigger impact. From this we would like to design and construct a video and web page that demonstrates and illustrates this. For our target audience being teenagers, we thought it would be appropriate to pick a illustrative and cartoon like style. This would best suit our brief and accomplish our goal of achieving a sustainable and successful project question on a small action having a big impact.

My overal idea of the website layout was to display our video at the start, with several large illustrations below. These illustrations would be displayed with txt or a slogan indicating a simple but yet effective design. This simple design is because of the ease of read and display particularly towards teenagers and kids having a less attention span compared to an adult.

Website Development:

Motion Graphic Development:

After Effects Development: